Search Engine Optimization Training
SEO is a consolidated activity which includes a host of activities to ensure that the web site which is being optimized has and maintains a high ranking on various search engines. A SEO training module should ideally consist of not just ways to increase the ranking of a site in the search engine results pages, but also holistic improvements required in a web site to maintain its ranking after the enhancements are over. The training has to be done in a phased manner and done for not just one search engine, but for a host of them. The training module must lay stress on the following :-
- Highlighting common web design features which actually enhance site visibility.
- Detailing user-friendly and search engine-friendly web site design alternatives.
- Outlining promotional techniques besides the search engine listings, but which ultimately enhance search engine rank.
- Explaining keyword placements and enhancement.
- The internals of search engine functioning.
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