{"id":464,"date":"2026-02-25T14:11:41","date_gmt":"2026-02-25T14:11:41","guid":{"rendered":"https:\/\/www.deepakbansal.com\/blog\/?p=464"},"modified":"2026-02-25T14:11:41","modified_gmt":"2026-02-25T14:11:41","slug":"investor-metrics-the-essential-guide-to-measuring-investment-performance-and-business-potential","status":"publish","type":"post","link":"https:\/\/www.deepakbansal.com\/blog\/2026\/02\/25\/investor-metrics-the-essential-guide-to-measuring-investment-performance-and-business-potential\/","title":{"rendered":"Investor Metrics: The Essential Guide to Measuring Investment Performance and Business Potential"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Investor metrics are quantitative and qualitative indicators used by investors to evaluate the performance, risk, and potential of an investment. Whether investing in startups, public equities, private equity, or alternative assets, understanding the right metrics helps investors make informed decisions and maximize returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From venture capital firms to retail investors, metrics serve as the foundation for evaluating opportunities, tracking performance, and planning exits. In today\u2019s data-driven financial ecosystem, investor metrics have become more sophisticated, combining traditional financial ratios with predictive analytics and technology-driven insights.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Investor Metrics Matter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investor metrics help answer critical questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is this investment profitable?<\/li>\n\n\n\n<li>How quickly will capital grow?<\/li>\n\n\n\n<li>What risks are involved?<\/li>\n\n\n\n<li>How does this investment compare to alternatives?<\/li>\n\n\n\n<li>What is the long-term scalability of the business?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Without reliable metrics, investment decisions become speculative. Professional firms such as Sequoia Capital and Accel rely heavily on standardized performance indicators to evaluate portfolio companies and guide strategic decisions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Core Financial Investor Metrics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Return on Investment (ROI)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ROI measures the percentage return generated relative to the original investment amount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mi>R<\/mi><mi>O<\/mi><mi>I<\/mi><mo>=<\/mo><mfrac><mrow><mo stretchy=\"false\">(<\/mo><mi>N<\/mi><mi>e<\/mi><mi>t<\/mi><mi>P<\/mi><mi>r<\/mi><mi>o<\/mi><mi>f<\/mi><mi>i<\/mi><mi>t<\/mi><mo stretchy=\"false\">)<\/mo><\/mrow><mrow><mo stretchy=\"false\">(<\/mo><mi>I<\/mi><mi>n<\/mi><mi>v<\/mi><mi>e<\/mi><mi>s<\/mi><mi>t<\/mi><mi>m<\/mi><mi>e<\/mi><mi>n<\/mi><mi>t<\/mi><mi>C<\/mi><mi>o<\/mi><mi>s<\/mi><mi>t<\/mi><mo stretchy=\"false\">)<\/mo><\/mrow><\/mfrac><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><annotation encoding=\"application\/x-tex\">ROI = \\frac{(Net Profit)}{(Investment Cost)} \\times 100<\/annotation><\/semantics><\/math>ROI=(InvestmentCost)(NetProfit)\u200b\u00d7100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROI is simple but powerful. It helps investors quickly compare different investment opportunities.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Internal Rate of Return (IRR)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IRR calculates the annualized rate of return over a specific period, considering the time value of money. It is widely used in venture capital, private equity, and real estate investments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Higher IRR indicates better performance, especially for long-term investments.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Net Present Value (NPV)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NPV measures the present value of future cash flows minus the initial investment. It helps investors determine whether a project adds value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If NPV is positive, the investment is typically considered financially viable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Multiple on Invested Capital (MOIC)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MOIC measures how many times an investor\u2019s capital has grown.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if \u20b910 lakh becomes \u20b940 lakh, the MOIC is 4x.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Venture firms often prioritize MOIC when assessing exit potential.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Startup and Venture Capital Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In early-stage investing, traditional profitability metrics may not apply. Instead, investors evaluate growth indicators and scalability potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Customer Acquisition Cost (CAC)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CAC measures how much it costs to acquire a new customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong>CAC = \\frac{Total Sales &amp; Marketing Expenses}{Number of New Customers Acquired}<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lower CAC relative to revenue indicates strong business efficiency.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. Lifetime Value (LTV)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LTV estimates total revenue a business expects from a customer over the entire relationship period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong LTV-to-CAC ratio (often 3:1 or higher) indicates sustainable growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. Burn Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Burn rate measures how quickly a startup is spending its capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors analyze burn rate to determine how long a company can survive before raising additional funds.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">8. Runway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Runway indicates how many months a company can operate before funds run out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Runway = Available Cash \/ Monthly Burn Rate<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This metric is crucial for evaluating funding urgency.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Public Market Investor Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For stock market investments, investors use standardized financial ratios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Price-to-Earnings Ratio (P\/E)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\/E ratio measures a company\u2019s share price relative to earnings per share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It helps determine whether a stock is overvalued or undervalued.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies listed on exchanges such as New York Stock Exchange and National Stock Exchange of India are commonly evaluated using P\/E and other financial ratios.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">10. Earnings Per Share (EPS)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">EPS measures a company\u2019s profitability on a per-share basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Higher EPS typically indicates stronger financial health.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">11. Dividend Yield<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dividend yield measures annual dividend payments relative to share price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Income-focused investors use this metric to assess passive income potential.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Risk Metrics for Investors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Returns are only one side of the equation. Risk evaluation is equally important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Beta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beta measures a stock\u2019s volatility relative to the overall market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beta > 1 = More volatile than the market<\/li>\n\n\n\n<li>Beta &lt; 1 = Less volatile<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">13. Standard Deviation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This metric measures investment return variability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Higher standard deviation indicates higher risk.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">14. Sharpe Ratio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sharpe Ratio evaluates risk-adjusted returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mi>S<\/mi><mi>h<\/mi><mi>a<\/mi><mi>r<\/mi><mi>p<\/mi><mi>e<\/mi><mi>R<\/mi><mi>a<\/mi><mi>t<\/mi><mi>i<\/mi><mi>o<\/mi><mo>=<\/mo><mfrac><mrow><mo stretchy=\"false\">(<\/mo><mi>P<\/mi><mi>o<\/mi><mi>r<\/mi><mi>t<\/mi><mi>f<\/mi><mi>o<\/mi><mi>l<\/mi><mi>i<\/mi><mi>o<\/mi><mi>R<\/mi><mi>e<\/mi><mi>t<\/mi><mi>u<\/mi><mi>r<\/mi><mi>n<\/mi><mo>\u2212<\/mo><mi>R<\/mi><mi>i<\/mi><mi>s<\/mi><mi>k<\/mi><mo>\u2212<\/mo><mi>F<\/mi><mi>r<\/mi><mi>e<\/mi><mi>e<\/mi><mi>R<\/mi><mi>a<\/mi><mi>t<\/mi><mi>e<\/mi><mo stretchy=\"false\">)<\/mo><\/mrow><mrow><mi>S<\/mi><mi>t<\/mi><mi>a<\/mi><mi>n<\/mi><mi>d<\/mi><mi>a<\/mi><mi>r<\/mi><mi>d<\/mi><mi>D<\/mi><mi>e<\/mi><mi>v<\/mi><mi>i<\/mi><mi>a<\/mi><mi>t<\/mi><mi>i<\/mi><mi>o<\/mi><mi>n<\/mi><\/mrow><\/mfrac><\/mrow><annotation encoding=\"application\/x-tex\">Sharpe Ratio = \\frac{(Portfolio Return &#8211; Risk-Free Rate)}{Standard Deviation}<\/annotation><\/semantics><\/math>SharpeRatio=StandardDeviation(PortfolioReturn\u2212Risk\u2212FreeRate)\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A higher Sharpe ratio suggests better risk-adjusted performance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Private Equity and M&amp;A Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Private equity firms and acquisition-focused investors use additional performance metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. EBITDA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Earnings Before Interest, Taxes, Depreciation, and Amortization measures operational profitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EBITDA is often used in valuation multiples.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">16. Debt-to-Equity Ratio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This ratio indicates financial leverage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High debt levels may increase risk but also amplify returns.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">17. Exit Multiple<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Exit multiple compares the company\u2019s valuation at exit to its valuation at entry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, entering at \u20b950 crore and exiting at \u20b9250 crore results in a 5x multiple.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Growth and Market Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investors also analyze macro-level indicators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. Market Size (TAM, SAM, SOM)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TAM (Total Addressable Market)<\/strong><\/li>\n\n\n\n<li><strong>SAM (Serviceable Available Market)<\/strong><\/li>\n\n\n\n<li><strong>SOM (Serviceable Obtainable Market)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Large market potential increases scalability prospects.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">19. Revenue Growth Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consistent revenue growth signals strong demand and competitive positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High-growth startups often prioritize growth over immediate profitability.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">20. Gross Margin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gross margin measures how much revenue remains after direct production costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Higher margins indicate strong pricing power and operational efficiency.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Technology and Data-Driven Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Modern investment firms increasingly rely on data analytics platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global asset managers like BlackRock use advanced risk modeling systems to analyze large-scale investment data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology now allows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time portfolio tracking<\/li>\n\n\n\n<li>Predictive financial modeling<\/li>\n\n\n\n<li>Automated benchmarking<\/li>\n\n\n\n<li>Scenario simulations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These advanced tools enhance decision-making precision.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">ESG and Impact Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Environmental, Social, and Governance (ESG) metrics are becoming central to investor analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors evaluate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carbon footprint<\/li>\n\n\n\n<li>Governance transparency<\/li>\n\n\n\n<li>Social impact indicators<\/li>\n\n\n\n<li>Ethical compliance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ESG-focused investing is rapidly gaining popularity among institutional investors.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Investors Combine Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No single metric provides a complete picture. Experienced investors combine multiple metrics to assess:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profitability<\/li>\n\n\n\n<li>Growth potential<\/li>\n\n\n\n<li>Risk exposure<\/li>\n\n\n\n<li>Liquidity<\/li>\n\n\n\n<li>Exit feasibility<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A venture investor may evaluate LTV, CAC, burn rate, market size, and growth rate together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A stock investor may analyze P\/E ratio, EPS, dividend yield, beta, and revenue trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A private equity investor may focus on EBITDA, debt ratio, cash flow, and exit multiples.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes in Using Investor Metrics<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Overreliance on a single metric<\/li>\n\n\n\n<li>Ignoring market conditions<\/li>\n\n\n\n<li>Misinterpreting short-term fluctuations<\/li>\n\n\n\n<li>Failing to adjust for industry differences<\/li>\n\n\n\n<li>Not considering qualitative factors<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Numbers must be contextualized within industry trends, competitive landscape, and macroeconomic conditions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Future of Investor Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The future of investor metrics will likely include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-driven predictive analytics<\/li>\n\n\n\n<li>Blockchain-based transparency<\/li>\n\n\n\n<li>Real-time global benchmarking<\/li>\n\n\n\n<li>Automated risk scoring systems<\/li>\n\n\n\n<li>Integrated ESG dashboards<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As financial ecosystems evolve, investor metrics will become increasingly dynamic and data-centric.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investor metrics are the backbone of informed investment decision-making. They provide measurable insights into profitability, growth potential, risk exposure, and long-term viability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From ROI and IRR to CAC, EBITDA, and Sharpe ratio, each metric serves a specific purpose. Sophisticated investors combine multiple metrics to build balanced portfolios and optimize returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a world where capital allocation determines economic progress, understanding investor metrics is not optional\u2014it is essential. Whether investing in startups, public equities, or private ventures, mastering these performance indicators empowers investors to make smarter, more strategic decisions and achieve sustainable financial growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investor metrics are quantitative and qualitative indicators used by investors to evaluate the performance, risk, and potential of an investment. Whether investing in startups, public equities, private equity, or alternative assets, understanding the right metrics helps investors make informed decisions and maximize returns. From venture capital firms to retail investors, metrics serve as the foundation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-464","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/posts\/464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/comments?post=464"}],"version-history":[{"count":1,"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/posts\/464\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/posts\/464\/revisions\/465"}],"wp:attachment":[{"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/media?parent=464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/categories?post=464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deepakbansal.com\/blog\/wp-json\/wp\/v2\/tags?post=464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}